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Abstract
ABSTRACT: The object of this study is the perception of nursing professionals about bonding and user embracement in Primary Health Care. The objective is to analyze the potentialities and limits of these tools to implement the principle of integrality in health care. This is a descriptive study with a qualitative approach that analyzed 251 interviews carried out with nurses working in Espírito Santo, Minas Gerais, Rio de Janeiro and São Paulo. The interviews, guided by a semi-structured script, were recorded and transcribed. The data produced were processed and explored with the help of the MaxQda software. Most of the participants were women, white, lived in the same city where they worked, graduated from private institutions and had specialization in the area. The results were organized into three categories: longitudinality and continuity of care; relationship of affection and trust; guarantee of access to health services, identification of health needs. Nurses understand that bonding and user embracement, which permeates the construction of affection and trust, favors the construction of an integral therapeutic project. In addition, they identify that health practice based on bonding and user embracement are associated with a greater appreciation of the nursing profession by the population.